Nescafé Coffee.
1. Which product do you have chosen and
why?
I have
chosen the product: Nescafe Coffee
Why I have chosen this product is because during the lecture my grandpa send me a message and asked me if I can buy Nescafe coffee. The first product what occurred to me was Nescafe Coffee
Why I have chosen this product is because during the lecture my grandpa send me a message and asked me if I can buy Nescafe coffee. The first product what occurred to me was Nescafe Coffee
2. Which is the producing company of
the product? Is the company also owner of the brand name?
The
producing company of the product is Nestlé, Nestlé is also the owner of the
brand name.
3. Briefly describe the history and
growth of the company that is selling the product.
Sir Henri
Nestle opened in 1866 the door of the company called Swiss Cond Milk, the first
production of Sir Nestle was the condensed milk. In 1867 Sir Nestle makes a
breakthrough in the food branch. In 1905 Sir Nestle unite with Sir Anglo Swiss.
After the war they got a crisis, in this period they decided to bring a new
product to the market called Nescafe Coffee.
4. Which other products are sold by
this company
In 1948
Nestlé brings lot of products in market.
Nestlé is active in the following
subcategories:
category baby foods, bottled water, cereals, chocolate / confectionery, coffee, culinary/ chilled & frozen food, drinks, food service, healthcare nutrition, ice cream, pet care and weight management
category baby foods, bottled water, cereals, chocolate / confectionery, coffee, culinary/ chilled & frozen food, drinks, food service, healthcare nutrition, ice cream, pet care and weight management
Some popular products Nestlé produced are:
KitKat, Nesquick, Nestea, Maggi and of course Nescafe Coffee
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