Market position of Nestle

Hai Nescafe lovers!



This time I will inform you about the market position of Nestle.

Nestle is a company who produces different products in the food branch, they use different brands for the products for example in the coffee branch they are using the following brands in the Netherlands: Nescafé, Nespresso, Nescafe Dolce Gusto, Nestle Coffee Matte and Nescafé original.

The following picture will give an overview of the brands they are using at this moment.

Nestle had last year a market share rate of 22.3% calculated about the whole- world, I found thins information from from Euromonitor.

(Euromonitor, 2016)

The market share is 22.3% this means the products of Nestle have a high level in the international markets.

Nestle have some brands; these brands are not available in the Netherlands because they tried to launch this product in the Dutch market but without a huge profit. Most of the time Nestle will take a look what the consumers like to have and after that they will develop this product and will tried to launch it in different markets.

For example, Dreyers ice cream they are selling this specific ice cream only in the USA.

It depends to which country Nestle is exporting to, I found an old press release about joint- ventury with South Korea ‘Nestlé to create a 50-50 joint venture with Korean conglomerate’ entry market strategy in this country is joint ventures

(Nestle, 2016)

There is no huge impact in the production of Nestle, I think this is because, Nestle have in almost every country a production factory they will produce and supply their wholesalers or huge supermarket in this specific country.

Although, you can purchase some shares of Nestle I found the following information about the share indication on the site of Nestle. There was a drop in the month July, maybe it has a connection with the Brexit but I am scared to draw a conclusion about it.